When you choose a new, creative path in your 50’s, magic happens. Risk is rewarded, even if you don’t become the most successful person in your new field, you become the YOU you were born to be. Your self esteem will be fueled by risk, as challenges present themselves that only the experienced person can meet. In your 50’s, fear is laughable, you’ve been through plenty and operate with the knowledge that failure doesn’t kill you- it informs you. You are ready to roll because you can. You have perspective, vision and the energy to tackle creative projects. Women, if they utilize the jet fuel of their dreams in mid-life, will find they have the strength to meet any challenge.
Sylvia’s creations eventually became the gold standard in her field. She was the number one, go-to baker of wedding cakes, but success alone is not what made her tick. She loved the work. It challenged her. It filled her up. It forced her to come up with new ideas, colors, presentations, and inspiration. She was in the business of glamour- an exquisite cake is the denouement of a wedding feast. Sylvia understood the narrative of a creative endeavor- that every cake held a story, and if she captured the couple’s story, the day would end with a cake that would be savored and remembered.
Sylvia was so successful, she eventually was able to retire, licensing her technique and name to Laduree. She spent time with Ben, her children and grandchildren. When her husband of 69 years died at the age of 93 in 2018, she gave speeches around the world and made herself useful encouraging women just like her to pursue their dreams. We can take Sylvia’s creative lessons and celebrate her life. We can marvel at the way she mastered a craft that she enjoyed that eventually became, over time, her passion. We can put our name on our creations and own them. Sylvia Weinstock was an American artist and entrepreneur whose name was her brand. Excellence matters. Beauty inspires. Attention to detail leads to profitability and growth. Sylvia Weinstock achieved greatness, one cake at a time.
Lessons learned from Sylvia Weinstock:
You can never have too many flowers on a cake. Don’t count them, place them. You’ll know when you’re done.
A cake can be a work of art, but it has to taste good too.
Your fifties are the gateway to the next forty plus years. You really get two lifetimes if you’re lucky. Use the second lifetime to create something you’ve always to do- make your dream come true.
Everything in your life should be beautiful, including your wedding cake.
If someone tells you the wedding cake doesn’t matter, think about the stories you hear twenty years later- it’s always about the cake.
You learn by trying and failing until you get it right. Failure is not the enemy, it’s the teacher.
A good husband (partner) makes work and life better.
Put your name on the door. Own your business in every way and you will not fail.
Risk isn’t risk when you love what you’re doing.
When people wanted the best, they called Sylvia Weinstock. The brand was grand.